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American Machinist Digital Advertising Product Specifications

American Machinist Digital Advertising Product Specifications
 
Web Ads: Leaderboards, Rectangles and Tower AdsAll materials must be submitted at least 5 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Dimensions:
    • Leaderboards: 728x90 pixels
    • Rectangles: 300x250 pixels
    • Tower: 300x600 pixels
  • File Formats: GIF, JPEG, HTML, Flash, or other rich media accepted. If using rich media, see Rich Media Specifications below.
  • Animation, Looping: Animated GIFs are acceptable. No limits on looping.
  • Maximum File Size: 45K maximum
  • URL: Please include a URL for your ad to link to.
    • Send materials to: [email protected] (913) 967-1802

    Rich Media Specifications for Web Ads

    All materials must be submitted at least 7 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order. American Machinist supports most rich media formats. Your creative must conform to the IAB Rich Media Guidelines published at http://www.iab.net/iab_products_and_industry_services/508676/508767/Rich_Media. In addition:
  • Formats Accepted:  Flash, Unicast, Pointroll, Motif, Eyeblaster, Eyewonder, etc. Will accept others for testing.
    • Fall-Back:  ALL Rich Media ads must be accompanies by a standard GIF for use as a fall-back for non-rich media enabled browsers.HTML Ad Specifications:  American Machinist utilizes JavaScript ad tags on its pages. HTML banners must be constructed to work within these tags. HTML banners may either call to the client's server for component images or the component images may be submitted along with the HTML code directly to American Machinist. All component images must conform to the file size restrictions (35 KB) and total combined file size of component images should not exceed the maximum specified files size (45 KB). In order for DFP to track clicks on HTML banners with a 'form action' field (such as pull down menus, or typed search entry banners) you MUST use the form method=get and NOTform method=post. American Machinist will then be able to track clicks on your banner, though we may not be able to track clicks to multiple URLs separately. and tags are not required. If you need to use for your formatting you should substitute tags instead.
  • Behavioral Rules:
    • Mutual expansion behavior is required; expandable creative may expand on user initiation (mouse-over), but requires mouse-off retraction.
    • Expandable creative enabled by mouse click may remain until mouse click close. Automatic play or pre-expand are not allowed.
    • Audio allowable only with user initiation (clicking), and must be able to be stopped by user interaction (clicking).
  • Flash Ads:  If submitting a Flash banner, you must supply both the compiled .swf file, the .fla file, and a backup GIF. American Machinist uses DFP to serve its ads. DFP is not able to track clicks on Flash banners without modification to the code before the .swf file is compiled. All Flash ads must have the clickTag variable coded into the .swf file. See http://www.pentonmsc.com/specs_clicktag.php?brand=American Machinist
    • Send materials to: [email protected] (913) 967-1802Home Page DominationAll materials must be submitted at least 7 business days in advance.  If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Page skin
    • GIF or JPEG only.  Rich media is not accepted for this position.
    • Page Skins: 1280w x 1024h site skin. GIF or JPEG accepted.
    • Max file size 35KB
    • Visible images on left and right need to be 150x x 1024h with white center being 960 pixels wide.
    • Note: You may submit two different 150x1024 images – one for the left and the other for the right – or you can submit one 150x1024 and we will use the same image on both sides.
  • Leaderboard
    • Dimension:
      • 728x90 pixels
    • File Formats: GIF, JPEG, HTML, Flash, or other rich media accepted. If using rich media, see Rich Media Specifications
    • Animation, Looping: Animated GIFs are acceptable. No limits on looping.
    • Maximum File Size: 45K maximum
    • URL: Please include a URL for your ad to link to.
  • Rectangles
    • Dimension:
      • 300x250 pixels
    • File Formats: GIF, JPEG, HTML, Flash, or other rich media accepted. If using rich media, see Rich Media Specifications.
    • Animation, Looping: Animated GIFs are acceptable. No limits on looping.
    • Maximum File Size: 45K maximum
    • URL: Please include a URL for your ad to link to.
    • Send materials to: [email protected] (913) 967-1802

    Site Intro / Roadblock

    All materials must be submitted at least 7 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • 640x480 pixels, GIF, JPEG, Animated GIF, Flash or HTML ad accepted.
  • Max file size 35KB
    • Send materials to: [email protected] (913) 967-1802

    American Machinist Weekly eNewsletter

    All materials must be submitted at least 5 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Please submit all of the following:
    • Postion 1:
      • Headline; 100 words of text
      • Three links - provide URLs
      • Image -- 180x150 pixels GIF or JPEG, max file size 10KB
    • Position 2:
      • Headline; 75 words of text
      • Two links - provide URLs
      • Image -- 180x150 pixels GIF or JPEG, max file size 10KB
    • Hot Products:
      • Headline; 50 words of text
      • One link -- provide URL
      • Image -- 180x150 pixels, max file size 10KB
    • Skyscraper Ad:
      • 30 words of text
      • One link -- provide URL
      • 160x600 pixels, max file size 35KB
         
  • If supplied text does not meet these specifications, American Machinist reserves the right to edit.
  • Unless otherwise specified, American Machinist will include a redirect URL to track clicks on your ad.
    • Send materials to: [email protected] (913) 967-1802

    eBlasts

    All materials must be submitted at least 7 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.

    We suggest the HTML width be under 620 pixels. Keep in mind that some email programs strip out images and people are reading more emails on smartphones, so when designing your eBlast make sure your marketing message can be conveyed without the images. 

    Material list of items that should be included:

    • HTML file with images sources and inserted
    • Subject line of eblast
    • Physical address of the company
    • 3rd party opt-out link  or email address of the person who should receive your opt out list.
    • Email addresses of who should receive the test and live
    • Suppression list (List of users who have opted out of receiving emails from your company. 
    • Send Materials to: [email protected] (913) 967-1377

    ePostcards

    All materials must be submitted a minimum of 7 business days prior to the scheduled run date. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Dimensions:
    • Main Image: 484x510 pixels
    • 72 dpi JPEG
    • Left Rail Text: Title/Call to Action Headline, 500 character message and unlimited URLs.
  • Send Materials to: [email protected] (913) 967-1377
     
    • American Machinist FastracAll materials must be submitted a minimum of 7 business days prior to the scheduled run date. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Due to the lead generation programming we cannot accept 1x1 tracking images   
  • Dimensions:
    • Image: Must be sized to 200x200 pixels at 72 ppi resolution in JPEG file format.
    • Headline and 50-word description.
    • Product Link: one URL
    • Send materials to: [email protected] (913) 967-1802

    Mobile / Tablet Advertising

    All materials must be submitted at least 5 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Dimensions:
    • 728x90, 320x50, 300x250, 300x100, 320x50 pixels
  • File Formats: GIF, PNG, JPG, Animated GIF, HTML5, 3rd party tags
  • Animation, Looping: Animated GIFs are acceptable. No limits on looping.
  • File Size: 15 KB maximum
  • URL: Please include a URL for your ad to link to.
  • Rich Media and other unique mobile ad units are available. Click here for specs and other details.
    • Send materials to: [email protected] (913) 967-1802

    Additional Mobile Advertising Options

    Platform

    Name

    Information

    Specs and formats

    Smartphone and Tablets

    Adhesion Banners

    Adhesion banner ads will remain visible when scrolling. They are persistent, above the fold ad placement.

    Adhesion ads are available in standard banner and leaderboard sizes. GIF, PNG, JPG, Animated GIF, 15K max file size 

    Smartphone and Tablets

    Expandable

    Expandable banner begins by showing a regular banner. The user taps on the banner to open the panel which continues the rich media experience. Because the panel is part of the ad, the user experience is immediate. Close button required.

    Smartphone - Medium Banner - 300x50 or 320x50 Panel - 300x250
    Tablet - iPad Banner- 300x250 or 728x90 Panel - 1024x1024
    Tablet - Other Banner - 300x250 or 728x90 Panel - 1024x1024

    Smartphone and Tablets

    Interstitial

    The interstitial banner can be thought of as a very large banner. It serves as a full-screen experience in-between content. The ad is always in view and overlays on top of content.  No Flash Animation. Close button and frequency capping required.

    Smartphone - Medium Banner - 320x416
    Smartphone - Large Banner - 480x600
    Tablet - iPad Banner - 768x1024, 1024x768
    Tablet - Other Banner - 1024x1024

    Smartphone and Tablets

    Pre-expandable (Roadblock)

    The pre-expandable banner (also known as roadblock) is similar to the expandable banner, but begins by showing the panel first. The panel stays open like a roadblock. The user can either close the panel directly or wait for the timer and the panel will collapse automatically.  After the panel has closed, the user can tap on the banner to open the panel again.  When adhesion is added to a pre-expandable, partial panels (and the banner) always appear at the bottom of the screen. Close button and frequency capping required.

    Smartphone - Medium Banner - 300x50 or 320x50 Panel - 300x250
    Tablet - iPad Banner - 300x250, 728x90 Panel - 1024x1024
    Tablet - Other Banner - 300x250, 728x90 Panel - 1024x1024

    Smartphone and Tablets

    Feature Video and Video Gallery

    Feature Video advertisement will expand from 320x50 to feature a video and link to a mobile web site. Video Gallery advertisements will load full screen and user can select to see different videos.

    		  

    Smartphone and Tablets

    Swipe or Tap Video Gallery

    Swipe Gallery will load full screen and user can scroll through graphics with swiping motion. Tap Gallery ads will load full screen and user can scroll through graphics by tapping actions.

    		  
    General Terms and Conditions

    • American Machinist reserves the right to reject creative that it deems, in its sole opinion, to be inappropriate. Copy may be edited for length and clarity.
    • For all ads with a frequency discount, a short rate will apply if an advertiser does not use the number of insertions upon which its billings are based.
    • Unless advertiser/agency instructs otherwise, American Machinist will continue to run creative that is already on file for a campaign for each of the campaign's placements. Of course, advertiser/agency is always free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
    • Bills Rendered: On or around the 29th of the month in which the placement runs.
    • Unless otherwise specified, all placements shall abide by the IAB/AAAA Terms and Conditions, version 2.0
    • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
    • Liability: Publisher is not liable for delays in delivery and/or non-delivery in the event of Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of publisher affecting production or delivery in any manner.
    • It is the advertiser's/agency's obligation to submit advertising materials in accordance with American Machinist's existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on American Machinist'swebsite at the time of the signing of the IO. If advertising materials are late, Advertiser is still responsible for the media purchased pursuant to IO.
    • When submitting e-mail copy, advertisers and agencies are advised that Microsoft Word is not an acceptable format for sending text, since it may insert automatic formatting that causes problems in mail servers. American Machinist is not liable for poor or improper display of any text that an advertiser or agency has prepared in Microsoft Word.
    • If advertiser chooses to use a third-party service to deliver ads,American Machinist will not be held responsible for any technical errors caused by said third-party server. In the event American Machinist discovers that a third-party ad server is causing an error, the campaign will be pulled from the American Machinist site. Notification will come from American Machinist to the addresses on the IO. Said contactees will be responsible for notifying American Machinist when the error is fixed, at which point American Machinist will restore the campaign within one business day. The total impressions will be prorated due to the downtime, but the full fee will be charged as if no downtime had occurred.